The prestigious Technical Image Press Association has again recognised Sony’s innovation in the digital imaging industry.
- BEST PHOTO / VIDEO CAMERA PROFESSIONAL: a7S
- BEST CSC ENTRY LEVEL: a5100
- BEST MOBILE IMAGING DEVICE: ILCE-QX1
BEST PHOTO / VIDEO CAMERA PROFESSIONAL: a7S
Sony’s strategy of using larger pixels on a full-frame Exmor CMOS sensor (12.2MP) pays dividends in a very high dynamic range (15.3 stops), excellent low-light capability (Fast Intelligent AF to -4EV and low noise) and extremely high sensitivity (extended ISO range 50-409,600). Their “direct pixel readout” utilizes the entire width of the sensor without line skipping or pixel binning, which means that both HD and 4K video data is processed from each and every one of the sensor’s pixels. The unit allows users to shoot with uncompressed 4:2:2 Full HD and uncompressed QFHD 4K video in 8-bit 4:2:2, with the latter put through to a third-party 4K recorder via HDMI. It comes equipped with SLog2 gamma, found in Sony’s professional video cameras, which offers the ability to include a picture profile for gamma, black, level and colour adjustments that can be saved for use in a multicamera shoot. Full details of the a7S can be seen here.
BEST CSC ENTRY LEVEL: a5100
Dubbed a “super compact” CSC, the Sony α5100 is about half the size of a conventional DSLR. The camera holds a 24MP APS-C CMOS sensor with the same gapless on-chip lens structure as the company’s α7R. The camera delivers a very fast 0.07 second AF acquisition time, with up to 6 frames per second continuous shooting with AF tracking, aided greatly by the 179-point phase detection AF sensor. There are numerous video options: Full HD in cinematic 24p, 60p and 60i frame rates; selectable in-camera XAVC S with a 50Mb/second bit rate; Blu-Ray quality AVCHD; and MP4 codecs, all with HDMI connectivity. The camera also delivers an impressive ISO range of 100- 25,600. It’s compatible with Sony α E-mount lenses, and α A-mount lenses with an optional adapter. Full details of the α5100 can be seen here.
BEST MOBILE IMAGING DEVICE: ILCE-QX1
Smartphone photographers often see little point in carrying both phone and camera for picture making, but more and more come away wanting better image quality and more shooting flexibility. The Sony QX1 offers true mirrorless camera capability in a compact, “bodyless” solution. The unit attaches to a smartphone with an easy adapter or it can also be used independently of the smartphone if desired with the smartphone used as the viewfinder via an NFC/WiFi connection. The QX1 has a large APS-C 20.1MP image sensor, a built-in flash, and a mount to attach any Sony α E lens. Third party lenses can also be attached via the appropriate mount adaptor. Once a picture is made it can be stored on both camera and phone memory. The QX1’s low light performance is clearly superior to that delivered by smartphones, as are the resultant 30p HD videos. Full details of the ILCE-QX1 can be seen here.
TIPA (Technical Image Press Association) is a global organisation, represented by photo and imaging magazines worldwide.
TIPA membership comprises 28 leading photo and imaging magazines from 15 countries on five continents, and also has a cooperative partnership with the CJPC (Camera Journal Press Club), representing 11 top photography magazines in Japan.
The TIPA Awards are renowned as the most influential photo and imaging product awards in markets around the world. All products and their advertising media bearing the TIPA Awards logo indicate that these have passed evaluations by TIPA’s technical committee and magazine editors. A TIPA Awards endorsement is the highest accolade for any photo and imaging product.
Genom att erbjuda en integrerad underhållningsupplevelse med sina elektronikprodukter, mobiltelefoner, musik, filmer, spel och Sony Entertainment Network har Sony en unik position på marknaden och är en ledande tillverkare av konsumentprodukter. Sony är kända för sina audiovisuella produkter för både konsument- och proffsmarknaden, såsom, tv:n BRAVIA™ LCD High Definition (HD), kompaktkameran Cyber-shot™, videokameran Handycam®, “α” (Alpha) DSLR-kameran, XperiaTM Tablet och mp3-spelaren Walkman®, och professionell utrustning för HD-inspelning.
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